Certify cards

Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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Strategic thinking

Creativity

“The most reliable way to predict the future is to create it.”

Abraham Lincoln

Creativity + planning = strategic thinking, and if you’re good at it, remember to mention this skill in your video CV!

What are your career goals? Are your ambitions reasonable and in line with the organisation’s/company's goals?
How and if you would change the company/organisation?
How would you contribute to its growth?
Can picture what the organisation could transform into with you?
You could possibly show your prospective employers what it would be like to work with you.

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Ability to prioritise

Self-management

“Things which matter most must never be at the mercy of things which matter least.”

Johann Wolfgang von Goethe

The ability to set your priorities straight is invaluable. We can guarantee you that your future employer is looking for team members that can identify the most important tasks and get to them immediately rather than focusing on tasks of lower importance. Do you think you’re great at prioritising tasks? If so, you should definitely mention that in your video CV. Here’s a couple of questions that might help you get started thinking about how to best demonstrate this skill in your video:

Tell us about a situation where you had too much to do. How did you go through all the tasks?
How do you prioritize goals? Do you have a method, a checklist?
Do you set yourself goals? Do you do so in your professional and in your personal life? You could talk more about a goal that you set yourself and how you achieved it.
Do you set S.M.A.R.T goals?

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Willingness to listen and understand different points of view

Flexibility

“We all look at the same object in different ways.”

Kehinde Wiley

Listening and trying to understand different opinions and points of view are crucial to ensure effective teamwork. However, this requires a certain level of flexibility and willingness to compromise. Here’s a couple of prompts that might help you demonstrate this skill:

How do you keep an open mind in a workplace?
How do you take criticism?
Even if you disagree with your colleagues are you willing to (for instance) try out their suggestions?
Would you consider yourself tolerant? Why?
Do you consider yourself an fair-minded person? Why?
Are you curious to hear what other people think?

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?