Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Willingness to learn and teach

Collaboration

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Dr. Seuss

In order to stay relevant in our fast-paced world we must be willing to keep on learning and improving which, as a result, can enhance our ability to collaborate effectively. Here’s a couple of questions that you might consider answering in your video CV to demonstrate your teaching and learning skills:

Are you actively seeking to improve your skills and knowledge? Then apply it in the workplace? (give an example)
Do you use online learning platforms (Coursera, Futurelearn…) to hone your skills? Have you earned any certificates?
What do you do if you're stuck on assignments/tasks? Do you ask for your collegues' help?
If you see that your colleague is struggling with an assignment and you knew exactly how to do it, would you teach them how to achieve desired results or would you more often just offer to do it for them? (please give examples)
How do your teaching and learning skills help you collaborate with others?

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Active listening

Collaboration

“We have two ears and one mouth so that we can listen twice as much as we speak.”

Epictetus

Active listening is a prerequisite for effective collaboration. This can help avoid miscommunication and improves teamwork in the workplace. Here’s a couple of questions you might answer in order to demonstrate this skill:

Do you consider yourself good at actively listening to others? Why?
What do you think takes to be a good listener? Why?
Do you demonstrate concern and try to build trust when you communicate with another person? Do you think that’s important? Why?
Do you observe non-verbal cues when you talk to other people? Do you think it helps to understand people better? Why?
If you don’t fully understand something, do you ask other person to clarify or rephrase?
Why do you think that’s important?

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Don’t have professional equipment to film your video?

Execution

“I don't get tripped up in technology. I use technology as a tool.”

Spike Lee

Even if you do not own a camera and professional editing software, there’s plenty of resources that you consider. Here’s a couple of suggestions:

Visit your local library, Community center, youth center or contact NGOs that help people find employment
You can always rent or borrow equipment
Create a video using alternatives (ppt, online open-source tools, Blender, Google slides, iMovie ...)
Remember you do not have to use professional cameras to create a video, you can always record your video with your phone, tablet or your laptop.

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

What to do if you do not want to film yourself?

Execution

"I get stage fright and gremlins in my head saying: 'You're going to forget your lines'."

Alan Rickman

Don’t want to film yourself? Feel camera-shy? There could be a number of different reasons for not wanting to perform in front of the camera. Luckily, you don’t necessarily have to in order to create a video CV! Here’s a couple of examples:

Animated video
Filming someone else
Creating a video from stock footage
Filming your pet! 🐕🐈🐟

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