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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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How do you deal with unexpected challenges?

Flexibility

“Life is anything but predictable.”

Dwayne Johnson

Flexibility competence can be demonstrated by discussing how you deal with unexpected situations and answering questions such as:

How do you handle an unexpected situation?
How do you deal with changes in your plans?
Do you find it easy to reorientate yourself when plans change?
Are you prepared the embrace new opportunities or challenges?
How do you prepare yourself for the unexpected?
How do you adapt to meet the needs of a situation or emergency?
How would you rate your ability to adapt to change?
Are you willing/eager/keen to learn new methods, procedures, or techniques?Can you share some examples?

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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Project development is a creative endeavour?

Creativity

“Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.”

David Rockwell

Creativity is not just about generating ideas. We could argue that project development as a whole is a creative endeavour. If you’re not entirely convinced yet, bear with us for a moment! What we mean is that projects evolve, take unexpected turns and in fact people rarely end up with the result that they envisioned at the very beginning. This whole project development process requires an open mind and willingness to learn, invent, reinvent and create along the way. You could show off your creativity competence by focusing your digital story on project development experience!

Have you developed any projects?
How has the creativity competence helped you along the way?
How did your creativity help you manage your team/or become a better team player?
Have you ever identified an opportunity to develop a project differently in order to achieve better/more desirable results?

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Empathy

Self-management

“The highest form of knowledge is empathy, for it requires us to suspend our egos and live in another's world. It requires profound purpose larger than the self kind of understanding.”

Plato

Claire Cain Miller from The New York Times draws attention to recent research which shows "that empathy makes people better managers and workers, and better family members and friends. But it’s bigger than just its personal effect. We’re all in this together, and researchers say that connection and compassion are crucial to a sustainable and humane future. ". The ability to understand and share the feelings of another is a sought-after skill in all work environments. How do you cultivate empathy? How can you show your prospective employer? Here’s a couple of prompts that might help you get started:

Would you consider yourself empathetic?
Do you find it easy to understand other people’s feelings, emotions and problems?
Do you actively seek to develop empathy? How?(volunteering, reading books …)

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

How does your creativity competence help you make unexpected links?

Creativity

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.”

Winnie the Pooh

Creativity is about making unexpected connections, looking at the world or a problem/task from a different perspective, and/or combining things that usually do not belong together. Here’s a couple of prompts that might help you demonstrate your ability to make unexpected connections:

Have you ever made an unexpected link? Could you talk more about a specific situation? What problem did you help solve?
Would you consider yourself a divergent thinker? Why?
Are you familiar with the SCAMPER, 6-3-5 brainwriting, thinking hats or similar techniques? Do you use them? What do you like about them? Do you maybe recall an instance you used one of these techniques with your colleagues?

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