Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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What to do if you do not want to film yourself?

Execution

"I get stage fright and gremlins in my head saying: 'You're going to forget your lines'."

Alan Rickman

Don’t want to film yourself? Feel camera-shy? There could be a number of different reasons for not wanting to perform in front of the camera. Luckily, you don’t necessarily have to in order to create a video CV! Here’s a couple of examples:

Animated video
Filming someone else
Creating a video from stock footage
Filming your pet! 🐕🐈🐟

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Empathy

Self-management

“The highest form of knowledge is empathy, for it requires us to suspend our egos and live in another's world. It requires profound purpose larger than the self kind of understanding.”

Plato

Claire Cain Miller from The New York Times draws attention to recent research which shows "that empathy makes people better managers and workers, and better family members and friends. But it’s bigger than just its personal effect. We’re all in this together, and researchers say that connection and compassion are crucial to a sustainable and humane future. ". The ability to understand and share the feelings of another is a sought-after skill in all work environments. How do you cultivate empathy? How can you show your prospective employer? Here’s a couple of prompts that might help you get started:

Would you consider yourself empathetic?
Do you find it easy to understand other people’s feelings, emotions and problems?
Do you actively seek to develop empathy? How?(volunteering, reading books …)

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Getting out of your comfort zone

Flexibility

“Comfort can be dangerous. Comfort provides a floor but also a ceiling.”

Trevor Noah

Most people are nervous about getting out of their comfort zone but that’s probably one of the best ways to learn and improve. You could show your potential employer how you do it and handle situations in which stepping out of your comfort zone is necessary. Here’s a couple of things you might cover when describing how you get out of your comfort zone:

List 5 things that push you out of your comfort zone. When did you experience these?
Do you actively seek new ways and opportunities that would get you out of your comfort zone?

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Self-motivation

Self-management

“You can have all the tools in the world but if you don't genuinely believe in yourself, it's useless.”

Ken Jeong

The ability to stay motivated, even if something goes wrong, is an important and sought-after skill. Here’s a couple of examples that might help you demonstrate this ability:

How do you stay motivated? What inspires you to keep going?
Do you set yourself SMART goals?
Do you practice positive self-talk?
Do you try to surround yourself with positive people?
How do you reward yourself?

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Project development is a creative endeavour?

Creativity

“Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.”

David Rockwell

Creativity is not just about generating ideas. We could argue that project development as a whole is a creative endeavour. If you’re not entirely convinced yet, bear with us for a moment! What we mean is that projects evolve, take unexpected turns and in fact people rarely end up with the result that they envisioned at the very beginning. This whole project development process requires an open mind and willingness to learn, invent, reinvent and create along the way. You could show off your creativity competence by focusing your digital story on project development experience!

Have you developed any projects?
How has the creativity competence helped you along the way?
How did your creativity help you manage your team/or become a better team player?
Have you ever identified an opportunity to develop a project differently in order to achieve better/more desirable results?

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