Certify cards

Do's

Review and dissemination

"We give advice by the bucket, but take it by the grain."

Tom Stoppard

Do:

Get inspiration from online examples
Create a video when it's one of the application requirements
Look professional in front of the camera, wear appropriate clothing
Research the company/position you're applying for
Write a script, prepare notes
Get feedback from your peers, family, friends, co-workers (the more feedback the better)
Show your personality
Showcase relevant skills, expertise
Have fun!

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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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How well do you adapt to new environments?

Flexibility

“It’s a funny thing coming home. Nothing changes. Everything looks the same, feels the same. Even smells the same. You realize what’s changed is you.”

F. Scott Fitzgerald

Flexibility competence is tested and developed when having to adapt to new environments. Especially if one moves abroad to study/work/live. Demonstrate your ability to adapt to new environments by answering the questions below 👇

Have you lived abroad? How did you adapt to new culture?
What have you learned from living abroad?
Do you like working/living/immersing yourself in multicultural environments? What do you like/don’t like about it?
How do you handle cultural differences?

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Initiating change

Flexibility

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.”

Maya Angelou

Flexibility competence could be demonstrated by discussing how one initiates change. For instance:

If you see that something could be improved, would you go out of your way to suggest changes? If you would, do you maybe have an example to give?
Are you the one that initiates change in your organisation?
Do you engage with other people working in your industry and constantly look for networking opportunities that might lead to collaborations?
Do you try to constantly learn new things and then apply them in practice?

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Problem solving

Creativity

“We cannot solve our problems with the same thinking we used when we created them”

Albert Einstein

Creativity is one of the competences essential to problem solving. Rules, guidelines and best practice manuals are helpful and can get you a result but they are not always available. Furthermore, in order to achieve extraordinary results, everyone needs to sometimes think “outside the box”. Demonstrate your problem-solving skills by answering the questions below 👇

What problem-solving event are you most proud of? Why and what happened?
How do you ensure that after having dealt with problems they do not repeat? Have you developed a method/technique to solve similar problems?
Tell us about a situation where you used creative thinking to eliminate frustration with a product/situation or a process.
Describe a situation where you had to think “outside the box” and how did you go about it?

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Ability to prioritise

Self-management

“Things which matter most must never be at the mercy of things which matter least.”

Johann Wolfgang von Goethe

The ability to set your priorities straight is invaluable. We can guarantee you that your future employer is looking for team members that can identify the most important tasks and get to them immediately rather than focusing on tasks of lower importance. Do you think you’re great at prioritising tasks? If so, you should definitely mention that in your video CV. Here’s a couple of questions that might help you get started thinking about how to best demonstrate this skill in your video:

Tell us about a situation where you had too much to do. How did you go through all the tasks?
How do you prioritize goals? Do you have a method, a checklist?
Do you set yourself goals? Do you do so in your professional and in your personal life? You could talk more about a goal that you set yourself and how you achieved it.
Do you set S.M.A.R.T goals?

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