Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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How does your creativity competence help you make unexpected links?

Creativity

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.”

Winnie the Pooh

Creativity is about making unexpected connections, looking at the world or a problem/task from a different perspective, and/or combining things that usually do not belong together. Here’s a couple of prompts that might help you demonstrate your ability to make unexpected connections:

Have you ever made an unexpected link? Could you talk more about a specific situation? What problem did you help solve?
Would you consider yourself a divergent thinker? Why?
Are you familiar with the SCAMPER, 6-3-5 brainwriting, thinking hats or similar techniques? Do you use them? What do you like about them? Do you maybe recall an instance you used one of these techniques with your colleagues?

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Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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Getting out of your comfort zone

Flexibility

“Comfort can be dangerous. Comfort provides a floor but also a ceiling.”

Trevor Noah

Most people are nervous about getting out of their comfort zone but that’s probably one of the best ways to learn and improve. You could show your potential employer how you do it and handle situations in which stepping out of your comfort zone is necessary. Here’s a couple of things you might cover when describing how you get out of your comfort zone:

List 5 things that push you out of your comfort zone. When did you experience these?
Do you actively seek new ways and opportunities that would get you out of your comfort zone?

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Problem solving

Creativity

“We cannot solve our problems with the same thinking we used when we created them”

Albert Einstein

Creativity is one of the competences essential to problem solving. Rules, guidelines and best practice manuals are helpful and can get you a result but they are not always available. Furthermore, in order to achieve extraordinary results, everyone needs to sometimes think “outside the box”. Demonstrate your problem-solving skills by answering the questions below 👇

What problem-solving event are you most proud of? Why and what happened?
How do you ensure that after having dealt with problems they do not repeat? Have you developed a method/technique to solve similar problems?
Tell us about a situation where you used creative thinking to eliminate frustration with a product/situation or a process.
Describe a situation where you had to think “outside the box” and how did you go about it?

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Teamwork

Collaboration

"It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed."

Charles Darwin

Even if you work mostly independently, there will come a time when you’ll need to work with others. Here’s a couple of questions that might inspire you to highlight excellent teamworking skills:

Think of a time when you achieved something that was only possible as a team. What was it?
Have you ever joined a project midway? What did you do to blend in quickly? How did you manage to work effectively as a team member?
Would you consider yourself a team player? If you would, why?

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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