Certify cards

Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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How does your creativity competence help you make unexpected links?

Creativity

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.”

Winnie the Pooh

Creativity is about making unexpected connections, looking at the world or a problem/task from a different perspective, and/or combining things that usually do not belong together. Here’s a couple of prompts that might help you demonstrate your ability to make unexpected connections:

Have you ever made an unexpected link? Could you talk more about a specific situation? What problem did you help solve?
Would you consider yourself a divergent thinker? Why?
Are you familiar with the SCAMPER, 6-3-5 brainwriting, thinking hats or similar techniques? Do you use them? What do you like about them? Do you maybe recall an instance you used one of these techniques with your colleagues?

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Multitasking

Self-management

“I like to juggle with one ball at a time. Then I put the ball down and do nothing for extended periods of time.”

Rowan Atkinson

Chances are that you will have to work on different projects simultaneously. If you’re able to effectively manage multiple assignments and ensure that all of them get the attention they deserve, you should consider mentioning this skill in your video CV. You could answer questions such as:

Are you able to prioritise? How?
How do you simultaneously work on different projects?
How do you adjust project schedules to maximize productivity?

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Don’ts

Review and dissemination

"Measure twice and cut once."

proverb

Don’ts

Don't send out your video resume if you got feedback that it might be offensive
if you're not happy with the outcome, the quality is not up to your standard (sometimes it might do more harm than good)
Don't try to include everything you've done
Don't just read out your resume
Don't criticise your previous employer
Don't get too personal

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Do's

Review and dissemination

"We give advice by the bucket, but take it by the grain."

Tom Stoppard

Do:

Get inspiration from online examples
Create a video when it's one of the application requirements
Look professional in front of the camera, wear appropriate clothing
Research the company/position you're applying for
Write a script, prepare notes
Get feedback from your peers, family, friends, co-workers (the more feedback the better)
Show your personality
Showcase relevant skills, expertise
Have fun!

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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