Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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How does your creativity competence help you make unexpected links?

Creativity

“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.”

Winnie the Pooh

Creativity is about making unexpected connections, looking at the world or a problem/task from a different perspective, and/or combining things that usually do not belong together. Here’s a couple of prompts that might help you demonstrate your ability to make unexpected connections:

Have you ever made an unexpected link? Could you talk more about a specific situation? What problem did you help solve?
Would you consider yourself a divergent thinker? Why?
Are you familiar with the SCAMPER, 6-3-5 brainwriting, thinking hats or similar techniques? Do you use them? What do you like about them? Do you maybe recall an instance you used one of these techniques with your colleagues?

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Problem solving

Creativity

“We cannot solve our problems with the same thinking we used when we created them”

Albert Einstein

Creativity is one of the competences essential to problem solving. Rules, guidelines and best practice manuals are helpful and can get you a result but they are not always available. Furthermore, in order to achieve extraordinary results, everyone needs to sometimes think “outside the box”. Demonstrate your problem-solving skills by answering the questions below 👇

What problem-solving event are you most proud of? Why and what happened?
How do you ensure that after having dealt with problems they do not repeat? Have you developed a method/technique to solve similar problems?
Tell us about a situation where you used creative thinking to eliminate frustration with a product/situation or a process.
Describe a situation where you had to think “outside the box” and how did you go about it?

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Getting out of your comfort zone

Flexibility

“Comfort can be dangerous. Comfort provides a floor but also a ceiling.”

Trevor Noah

Most people are nervous about getting out of their comfort zone but that’s probably one of the best ways to learn and improve. You could show your potential employer how you do it and handle situations in which stepping out of your comfort zone is necessary. Here’s a couple of things you might cover when describing how you get out of your comfort zone:

List 5 things that push you out of your comfort zone. When did you experience these?
Do you actively seek new ways and opportunities that would get you out of your comfort zone?

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Project development is a creative endeavour?

Creativity

“Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.”

David Rockwell

Creativity is not just about generating ideas. We could argue that project development as a whole is a creative endeavour. If you’re not entirely convinced yet, bear with us for a moment! What we mean is that projects evolve, take unexpected turns and in fact people rarely end up with the result that they envisioned at the very beginning. This whole project development process requires an open mind and willingness to learn, invent, reinvent and create along the way. You could show off your creativity competence by focusing your digital story on project development experience!

Have you developed any projects?
How has the creativity competence helped you along the way?
How did your creativity help you manage your team/or become a better team player?
Have you ever identified an opportunity to develop a project differently in order to achieve better/more desirable results?

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Don’ts

Review and dissemination

"Measure twice and cut once."

proverb

Don’ts

Don't send out your video resume if you got feedback that it might be offensive
if you're not happy with the outcome, the quality is not up to your standard (sometimes it might do more harm than good)
Don't try to include everything you've done
Don't just read out your resume
Don't criticise your previous employer
Don't get too personal

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