Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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How well do you adapt to new environments?

Flexibility

“It’s a funny thing coming home. Nothing changes. Everything looks the same, feels the same. Even smells the same. You realize what’s changed is you.”

F. Scott Fitzgerald

Flexibility competence is tested and developed when having to adapt to new environments. Especially if one moves abroad to study/work/live. Demonstrate your ability to adapt to new environments by answering the questions below 👇

Have you lived abroad? How did you adapt to new culture?
What have you learned from living abroad?
Do you like working/living/immersing yourself in multicultural environments? What do you like/don’t like about it?
How do you handle cultural differences?

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Active listening

Collaboration

“We have two ears and one mouth so that we can listen twice as much as we speak.”

Epictetus

Active listening is a prerequisite for effective collaboration. This can help avoid miscommunication and improves teamwork in the workplace. Here’s a couple of questions you might answer in order to demonstrate this skill:

Do you consider yourself good at actively listening to others? Why?
What do you think takes to be a good listener? Why?
Do you demonstrate concern and try to build trust when you communicate with another person? Do you think that’s important? Why?
Do you observe non-verbal cues when you talk to other people? Do you think it helps to understand people better? Why?
If you don’t fully understand something, do you ask other person to clarify or rephrase?
Why do you think that’s important?

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Won any awards for your creative projects? Remember to mention them!

Creativity

“I don't deserve this award, but I have arthritis and I don't deserve that either.”

Jack Benny

Remember to mention any awards you’ve won for your work! It might help you stand out as well as highlight your interests and expertise. When talking about awards you’ve won remember to 👇

Include the date
Mention issuing organisation
Identify what you received awards for
Prioritise, only mention awards that might be relevant to the position
Keep it short and sweet
Mention how this recognition is relevant to the position you’re applying for

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Strategic thinking

Creativity

“The most reliable way to predict the future is to create it.”

Abraham Lincoln

Creativity + planning = strategic thinking, and if you’re good at it, remember to mention this skill in your video CV!

What are your career goals? Are your ambitions reasonable and in line with the organisation’s/company's goals?
How and if you would change the company/organisation?
How would you contribute to its growth?
Can picture what the organisation could transform into with you?
You could possibly show your prospective employers what it would be like to work with you.

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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