Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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Multitasking

Self-management

“I like to juggle with one ball at a time. Then I put the ball down and do nothing for extended periods of time.”

Rowan Atkinson

Chances are that you will have to work on different projects simultaneously. If you’re able to effectively manage multiple assignments and ensure that all of them get the attention they deserve, you should consider mentioning this skill in your video CV. You could answer questions such as:

Are you able to prioritise? How?
How do you simultaneously work on different projects?
How do you adjust project schedules to maximize productivity?

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Won any awards for your creative projects? Remember to mention them!

Creativity

“I don't deserve this award, but I have arthritis and I don't deserve that either.”

Jack Benny

Remember to mention any awards you’ve won for your work! It might help you stand out as well as highlight your interests and expertise. When talking about awards you’ve won remember to 👇

Include the date
Mention issuing organisation
Identify what you received awards for
Prioritise, only mention awards that might be relevant to the position
Keep it short and sweet
Mention how this recognition is relevant to the position you’re applying for

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Don’t have professional equipment to film your video?

Execution

“I don't get tripped up in technology. I use technology as a tool.”

Spike Lee

Even if you do not own a camera and professional editing software, there’s plenty of resources that you consider. Here’s a couple of suggestions:

Visit your local library, Community center, youth center or contact NGOs that help people find employment
You can always rent or borrow equipment
Create a video using alternatives (ppt, online open-source tools, Blender, Google slides, iMovie ...)
Remember you do not have to use professional cameras to create a video, you can always record your video with your phone, tablet or your laptop.

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Self-motivation

Self-management

“You can have all the tools in the world but if you don't genuinely believe in yourself, it's useless.”

Ken Jeong

The ability to stay motivated, even if something goes wrong, is an important and sought-after skill. Here’s a couple of examples that might help you demonstrate this ability:

How do you stay motivated? What inspires you to keep going?
Do you set yourself SMART goals?
Do you practice positive self-talk?
Do you try to surround yourself with positive people?
How do you reward yourself?

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Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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