Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Won any awards for your creative projects? Remember to mention them!

Creativity

“I don't deserve this award, but I have arthritis and I don't deserve that either.”

Jack Benny

Remember to mention any awards you’ve won for your work! It might help you stand out as well as highlight your interests and expertise. When talking about awards you’ve won remember to 👇

Include the date
Mention issuing organisation
Identify what you received awards for
Prioritise, only mention awards that might be relevant to the position
Keep it short and sweet
Mention how this recognition is relevant to the position you’re applying for

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Ability to prioritise

Self-management

“Things which matter most must never be at the mercy of things which matter least.”

Johann Wolfgang von Goethe

The ability to set your priorities straight is invaluable. We can guarantee you that your future employer is looking for team members that can identify the most important tasks and get to them immediately rather than focusing on tasks of lower importance. Do you think you’re great at prioritising tasks? If so, you should definitely mention that in your video CV. Here’s a couple of questions that might help you get started thinking about how to best demonstrate this skill in your video:

Tell us about a situation where you had too much to do. How did you go through all the tasks?
How do you prioritize goals? Do you have a method, a checklist?
Do you set yourself goals? Do you do so in your professional and in your personal life? You could talk more about a goal that you set yourself and how you achieved it.
Do you set S.M.A.R.T goals?

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Dealing with unwanted emotions

Self-management

“It takes something more than intelligence to act intelligently.”

Fyodor Dostoyevsky

We all have bad days but not everyone deals with them in the same way. You can be sure that in any workplace, you will have to deal with other people’s unwanted emotions as well as your own. If you pride yourself on being able to manage your emotions and maintain a healthy and pleasant work environment, you can mention this in your video CV. How? Try answering these questions for starters:

How do you deal with unwanted emotions, do you let them get in the way or do you maybe have a strategy how to manage them?
How do you manage unwanted emotions?
How do you deal with angry/agitated colleagues? Do you let their emotions transfer onto you? Or maybe you have methods/strategies how to calm your colleagues and help them?

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Don’t have professional equipment to film your video?

Execution

“I don't get tripped up in technology. I use technology as a tool.”

Spike Lee

Even if you do not own a camera and professional editing software, there’s plenty of resources that you consider. Here’s a couple of suggestions:

Visit your local library, Community center, youth center or contact NGOs that help people find employment
You can always rent or borrow equipment
Create a video using alternatives (ppt, online open-source tools, Blender, Google slides, iMovie ...)
Remember you do not have to use professional cameras to create a video, you can always record your video with your phone, tablet or your laptop.

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How well do you adapt to new environments?

Flexibility

“It’s a funny thing coming home. Nothing changes. Everything looks the same, feels the same. Even smells the same. You realize what’s changed is you.”

F. Scott Fitzgerald

Flexibility competence is tested and developed when having to adapt to new environments. Especially if one moves abroad to study/work/live. Demonstrate your ability to adapt to new environments by answering the questions below 👇

Have you lived abroad? How did you adapt to new culture?
What have you learned from living abroad?
Do you like working/living/immersing yourself in multicultural environments? What do you like/don’t like about it?
How do you handle cultural differences?

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Initiating change

Flexibility

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.”

Maya Angelou

Flexibility competence could be demonstrated by discussing how one initiates change. For instance:

If you see that something could be improved, would you go out of your way to suggest changes? If you would, do you maybe have an example to give?
Are you the one that initiates change in your organisation?
Do you engage with other people working in your industry and constantly look for networking opportunities that might lead to collaborations?
Do you try to constantly learn new things and then apply them in practice?

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