Certify cards

Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Initiating change

Flexibility

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.”

Maya Angelou

Flexibility competence could be demonstrated by discussing how one initiates change. For instance:

If you see that something could be improved, would you go out of your way to suggest changes? If you would, do you maybe have an example to give?
Are you the one that initiates change in your organisation?
Do you engage with other people working in your industry and constantly look for networking opportunities that might lead to collaborations?
Do you try to constantly learn new things and then apply them in practice?

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Do's

Review and dissemination

"We give advice by the bucket, but take it by the grain."

Tom Stoppard

Do:

Get inspiration from online examples
Create a video when it's one of the application requirements
Look professional in front of the camera, wear appropriate clothing
Research the company/position you're applying for
Write a script, prepare notes
Get feedback from your peers, family, friends, co-workers (the more feedback the better)
Show your personality
Showcase relevant skills, expertise
Have fun!

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Ability to prioritise

Self-management

“Things which matter most must never be at the mercy of things which matter least.”

Johann Wolfgang von Goethe

The ability to set your priorities straight is invaluable. We can guarantee you that your future employer is looking for team members that can identify the most important tasks and get to them immediately rather than focusing on tasks of lower importance. Do you think you’re great at prioritising tasks? If so, you should definitely mention that in your video CV. Here’s a couple of questions that might help you get started thinking about how to best demonstrate this skill in your video:

Tell us about a situation where you had too much to do. How did you go through all the tasks?
How do you prioritize goals? Do you have a method, a checklist?
Do you set yourself goals? Do you do so in your professional and in your personal life? You could talk more about a goal that you set yourself and how you achieved it.
Do you set S.M.A.R.T goals?

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Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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Giving constructive feedback and welcoming it yourself

Collaboration

“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”

Elon Musk

Feedback is very important for development and growth. If you’re keen to show your prospective employers that you’re capable of giving constructive feedback and welcome it yourself, here’s a couple of the questions that you might want to answer:

Do you find it difficult to give feedback? Why?
How do you handle criticism?
How do you give and receive feedback?
Why do you think feedback is important?
Can you remember an instance when you received feedback and acted on it to improve?
Have you ever given constructive feedback that helped your colleagues improve?

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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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What to do if you do not want to film yourself?

Execution

"I get stage fright and gremlins in my head saying: 'You're going to forget your lines'."

Alan Rickman

Don’t want to film yourself? Feel camera-shy? There could be a number of different reasons for not wanting to perform in front of the camera. Luckily, you don’t necessarily have to in order to create a video CV! Here’s a couple of examples:

Animated video
Filming someone else
Creating a video from stock footage
Filming your pet! 🐕🐈🐟

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