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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Giving constructive feedback and welcoming it yourself

Collaboration

“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”

Elon Musk

Feedback is very important for development and growth. If you’re keen to show your prospective employers that you’re capable of giving constructive feedback and welcome it yourself, here’s a couple of the questions that you might want to answer:

Do you find it difficult to give feedback? Why?
How do you handle criticism?
How do you give and receive feedback?
Why do you think feedback is important?
Can you remember an instance when you received feedback and acted on it to improve?
Have you ever given constructive feedback that helped your colleagues improve?

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Teamwork

Collaboration

"It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed."

Charles Darwin

Even if you work mostly independently, there will come a time when you’ll need to work with others. Here’s a couple of questions that might inspire you to highlight excellent teamworking skills:

Think of a time when you achieved something that was only possible as a team. What was it?
Have you ever joined a project midway? What did you do to blend in quickly? How did you manage to work effectively as a team member?
Would you consider yourself a team player? If you would, why?

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Empathy

Self-management

“The highest form of knowledge is empathy, for it requires us to suspend our egos and live in another's world. It requires profound purpose larger than the self kind of understanding.”

Plato

Claire Cain Miller from The New York Times draws attention to recent research which shows "that empathy makes people better managers and workers, and better family members and friends. But it’s bigger than just its personal effect. We’re all in this together, and researchers say that connection and compassion are crucial to a sustainable and humane future. ". The ability to understand and share the feelings of another is a sought-after skill in all work environments. How do you cultivate empathy? How can you show your prospective employer? Here’s a couple of prompts that might help you get started:

Would you consider yourself empathetic?
Do you find it easy to understand other people’s feelings, emotions and problems?
Do you actively seek to develop empathy? How?(volunteering, reading books …)

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Problem solving

Creativity

“We cannot solve our problems with the same thinking we used when we created them”

Albert Einstein

Creativity is one of the competences essential to problem solving. Rules, guidelines and best practice manuals are helpful and can get you a result but they are not always available. Furthermore, in order to achieve extraordinary results, everyone needs to sometimes think “outside the box”. Demonstrate your problem-solving skills by answering the questions below 👇

What problem-solving event are you most proud of? Why and what happened?
How do you ensure that after having dealt with problems they do not repeat? Have you developed a method/technique to solve similar problems?
Tell us about a situation where you used creative thinking to eliminate frustration with a product/situation or a process.
Describe a situation where you had to think “outside the box” and how did you go about it?

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